Toolbox continua…

Ionut a fost ieri in sala dar nu a apucat sa isi puna intrebarile. Le-am prins din aer si ii raspund aici:

1. Considerati ca exista in Romania o companie care sa aiba un “corporate blog” “ca la carte”? Care ar fi aceasta? Dar vreo companie care sa fie un exemplu clar de “asa nu”?

Da, un exemplu e blogul agentiei Premium Communication
Asa nu – jurnal seat.

2. Credeti ca in Romania este necesar pentru moment un ”corporate blog” pentru fiecare companie? Cum definiti acest “corporate blog”? E acelasi lucru cu un ”blog de business”, un “blog de produs”, etc.?

in mod cert NU. Sunt industrii in care e aproape un must, cum ar fi in comunicare, insa nu toate companiile trebuie (sau pot) sa aiba blog. Diferentele dintre corporate/de business/de produs sunt mai degraba de unghi, nu exista o definitie sau delimitare concreta (sau relevanta) a blogurilor pe care companiile le pot tine.

3. In cazul unui “corporate blog” este recomandata o echipa dedicata sau poate sa scrie orice membru din firma? Cine ar fi bine sa faca parte din echipa? Doar “oameni de comunicare”?

Ideal este sa fie cat mai multi si cat mai variati ca departamente din care fac parte. Si da, e bine sa fie si oameni din afara departamentului de comunicare.

4. Se spunea in cadrul conferintei ca e recomandat pentru o companie sa-si faca blog in cazul in care are un numar mare de angajati. Cam de la ce numar credeti ca e util si recomandat un “corporate blog”? Firmele pe care le conduceti au “corporate blog”?

nu vad nicio legatura directa intre numarul de angajati si necesitatea de a avea un blog.
Kinecto are un blog, da.

Imi place modul asta de interactiune si dialog post-conferinta :)

Test Transmission” – Kasabian

16 thoughts on “Toolbox continua…

  1. Raspunsul la primul set de intrebari este cel putin ambiguu, pentru ca nu poti intelege la care din intrebari ai raspuns.
    Adica Premium PR are un blog bun sau rau? 😀
    Foarte bune intrebarile, apropo, desi mi se par putin cam avantate, in sensul ca prea se da o importanta vitala blogului de companie. E doar un mijloc pana la urma, nu un scop. Daca nu ai ce sa comunici, de ce sa te mai stresezi, doar sa fii cool? Vezi categoria de bloguri corporate de la Roblogfest, cate dintre ele au fost relevante de fapt? Mai mult de cinci?

  2. true – am actualizat intre timp, m-a sunat si Sorana de la Premium care nu stia daca sa se bucure sau sa fie suparata 😀

    sincer, nu citisem sfarsitul intrebarii.

  3. Radu, intrebarile erau venite ieri in contextul conferintei… :)
    Eu personal inca am impresia, asa cum spui si tu, ca se da o prea mare importanta blogului de companie. In ro. Ca afara merge un pic altfel, e altceva… :)

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  6. Pingback: multumesc pentru raspunsuri | Ionut Pepenar

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